Wiki University

Pepsi Number Fever: The Biggest Marketing Blunder of the 90's

Episode Summary

Pepsi's 1992 promotional campaign is likely their biggest marketing blunder of all time which is saying a lot considering during a commercial shoot they lit Michael Jackson on fire. In this episode of Wiki U Kyle and Jheisson dive into the marketing campaign that destroyed Pepsi's name in the Philippines and kept them in court for the next fourteen years. Additionally the Wiki boys learn about the New Coke, Atlanta's famous Varsity Restaurant, the history of American football (which goes all the way back to Greece!), the British slang "Buggery" and finally the f'd up story about Sodom and Gomorrah.

Episode Notes

Pepsi's 1992 promotional campaign is likely their biggest marketing blunder of all time which is saying a lot considering during a commercial shoot they lit Michael Jackson on fire. In this episode of Wiki U Kyle and Jheisson dive into the marketing campaign that destroyed Pepsi's name in the Philippines and kept them in court for the next fourteen years. Additionally the Wiki boys learn about the New Coke, Atlanta's famous Varsity Restaurant, the history of American football (which goes all the way back to Greece!), the British slang "Buggery" and finally the f'd up story about Sodom and Gomorrah.

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